By Karu F. Daniels, AOL Black Voices
Jay-Z and Diddy better make room in the closet for Jermaine Dupri.
The newly appointed Island Records President is getting into the fashion fray with his own clothing line.
He revealed plans about a partnereship with rocker Travis Barker (of Blink 182 and + 44) and his clothing company, Famous Stars and Straps, to introduce a capsule collection of co-branded clothing.
"For the longest, everyone's been asking me when I was going to start a So So Def clothing line and why I didn't already have one," Dupri told The BV Newwire this afternoon. "And people always ask me where I get my clothes from. It's something I've been interested in for awhile, but wanted to create the right situation."
The two hit-makers developed the concept and created the designs for the collection, titled So So Famous, which was unveiled earlier this month at the MAGIC fashion and apparel trade show in Las Vegas.
"I partnered with Travis because I've been a fan of Famous for the longest, even before I knew it was his line," the Grammy Award winner added.
"I like the way they market and the fact that you can't find the items everywhere. That's what attracted me. I want to keep it exclusive. Those who want it will be able to find it, but I want to keep with the integrity of the brand."
The limited edition collection features hooded jackets, t-shirts, hats, belts and belt buckles and will be sold at 200 better specialty and boutique stores across the U.S. beginning in April.
"People who buy So So Famous will know that they have something unique and are going to stand out," he concluded.
1. I think that's a good idea, for Jermaine to have his own line in clothing , I wish Janet would too, I love Jermaine and Janet they are the most beautiful couple. They seemed to be so happy. I think Janet may do well in movies also. I know this has nothing to do with the topic . But I just wanted to get that in.
Cassie Wilson at 12:30AM on Feb 26th 2007